TikTok opens AR effects tool to all users

TikTok is rolling out its augmented reality effects tool to all creators and developers after launching a closed beta test last fall.

Effect House allows creators to make their own AR camera effects that can be used by other TikTok users in videos. In an announcement, the company says the effects platform will be open to “all creators, designers, and developers from around the world” and will include tools and learning resources.

“Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan, creative effects empower creators to express themselves, entertain, and share stories through a wide array of engaging and immersive formats,” the company wrote.

TikTok says submitted effects will be subject to certain guidelines in order to be approved for use. The company specifically says it will prohibit effects that “promote colorism or negative stereotypes against protected groups” and effects that “depict cosmetic surgery, such as lip fillers, or encourage scrutiny of someone’s appearance.”


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