Families™
An online retailer based in Jordan that offers wide range of products including electronics, beauty, home, baby products and many more.
Brand Identity Manual
eCommerce
Web Design & Development
Families Stores
The Solution.
The visual identity expresses a fun, bright modern look that communicates joyfulness to reinforce the brand message; ‘Great Choices, Great Prices’ for you and your family.
For brand positioning, we started by identifying the main brand attributes so when you look at the brand it instantly sparks one of the following:
- Fun
- Friendly
- Joyful
- Creative
The Results.
A friendly brand image, the icons was inspired by the logotype conveying different people with different face expressions. The color palette is an actionable, energetic color red. The typography is bold, easy to read. The combination of all elements of the brand results in a solid, joyful remarkable brand.
